Survival Guide | Teaching Artists To Thrive In Unfamiliar Territory JULY 10-12 2015
About The Workshop:
This July, RGG EDU is proud to be hosting a workshop focused on the business and marketing side of photography with acclaimed instructor John Keatley.
The Survival Guide weekend is a game changer, it’s designed around the idea that one weekend can change everything. John (and company) are known for breaking the rules, being innovative, and thinking outside of the box. This thinking, combined with immense industry and business knowledge, is what has skyrocketed his career. He’s here to share that, and this is not to be missed. Whether just starting out, or ready for a new chapter in your career, the Survival Guide is an opportunity to delve in deep, and truly understand what it takes to become a successful commercial artist built on a solid business foundation.
Why does he call it the ‘Survival Guide’? He's heard too many artists say they aren’t business-minded, yet understanding that you are a business is necessary to thrive in this industry. To thrive, you need to know how to survive in unfamiliar territory. Let’s admit, ‘being an artist’ and ‘savvy business’ are not strong associations. But it doesn’t have to be that way. He wants to unpack all that it takes to create a solid business foundation, so we have created this workshop to give you the tools to not just survive, but thrive. Come ready to rack John’s brain with all of your pressing questions. He’s been at this for 14 years, and has built something pretty great – he’s ready to pass that on. Here is a small taste of what to expect.
John Keatley has swapped photography stories with Annie Leibovitz, taken geography lessons from Sarah Palin, and learned to craft the perfect cocktail with the best bartender in the country. He’ll climb a tree, fight off a snow monster, or bury someone in kitty litter; all in the name of getting the perfect shot, and that’s just before breakfast. John is known for putting even the most camera-shy individual completely at ease in front of the lens. His quick sense of humor and down-to-earth outlook are what allow him to connect with his subjects and create dramatic images.